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Tenders

GB Consulting supports the partners to issue or respond to complex tenders:

- Understanding needs and requirements
- Response strategy, industrial organization, cooperation / subcontracting agreements
- Technical proposal, development plan
- Response compliance
- Quote, financial plan, risks
- Customer presentations
- Market negotiation
- Improving the competitiveness of offers

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Sales Support

Services

GB Consulting offers support on your sales of your IT products / services. Our business development experts who are familiar with the IT market in Africa support you throughout the sales cycle from cold calls to signature of contracts.

- Cold calls
- Clients needs qualification
- Sales visits
- Sales closings

If, for any company leader, it is legitimate to develop his/her business and make it profitable; the exercise to achieve this goal is much more complex.
The business world has become a hostile jungle in which, finding the right direction, requires a lot of taking a step back, a vision as broad as possible and more and more extensive and knowledge of targeted markets.

Everything is going very fast!

• What worked yesterday must be challenged constantly;

• Strategies, methods, approaches, orientations have never been so flexible ...;

• Competition is on the lookout and innovates;

• The clientele evolves, demands, formulates, adapts, becomes unfaithful;

• Management modes change;

• Business tools evolve ...

So ask for services of sales experts who can deliver you an external eye, a different perspective and above all a thorough knowledge of local realities.

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Foreign representation

Services

Our partners may appoint us as their exclusive/or non-exclusive representative in Senegal/any in other country in Africa.

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Business Development

Services

We provide all type of Information on businesses in Africa for IT firms :

- - Market study for companies preparing to enter a market

- - Search for proper local partners

- - Assist you when responding to tenders

- Perform cold calls

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Sales strategy

Services

A good annual Sales strategy shared and understood by all staff in Sales and Marketing Department is a key asset for companies to increase the Sales closings.

Without a clear Sales strategy, actions from sales and marketing team are not well coordinated which leads the staff to aim to achieve only short-term objectives. The results of such a policy are disastrous for the company. Here are some of them:

- Lower turnover and margins. The results are not up to expectations
- Lengthening the sales cycle because prospects can be hesitant
- Stress of salespeople due to lack of global organization
- Lack of perspective to methodically bring appropriate remedies
- …

· As a real barometer of the company, the Sales strategy allows the Department of Sales and Marketing to specify - by mutual agreement with all the people involved in the sales objectives - the different steps to be followed during the timeline set and with the means available to achieve its results.

· Establish a watch policy,

· Conduct survey of customers/prospects and competitors

- What should we sell first?
- With which quality / price positioning
- To Whom?
- In which territory?

v Content of a sales strategy

v Development

v Company objectives gone through

v Strength and weakness

v Company strategy

v Opportunities and threats

v Preparation

v Files

v Segmentation